Ljushemmet started in the spare bedroom of a flat in Örebro in the spring of 2019. Maja Lindströmömöm had spent eight years as a visual merchandiser for a large furniture chain and had grown tired of ranges that changed every six weeks and products that looked good in a catalogue but arrived feeling thin. She wanted to sell fewer things, describe them more honestly, and not reorder anything that had disappointed a customer. The first collection was twelve items: four lamps, three planters, three storage baskets, and two outdoor chairs. She photographed them on a white sheet in the bedroom and wrote the descriptions herself, in plain Swedish, with actual measurements.
By the end of 2020 the range had grown to around sixty products, and Maja moved the operation to a small warehouse unit on Fabriksgatan in Örebro. The turning point came in early 2021 when a ceramics studio in the Algarve reached out after seeing the site. Their stoneware planters, with a matte grey-green glaze that changes slightly in different light, became the most-returned-to section of the shop. That relationship led to a broader principle: work with producers who make things slowly and can explain exactly what goes into them. The range now includes pieces from four Scandinavian makers and two Portuguese studios, all of whom Maja has visited in person.
Today Ljushemmet carries around 140 products across lighting, storage, planters, garden tools, outdoor furniture, and seasonal accessories. The site is updated four times a year to match the seasons. Autumn is the biggest moment: heavier ceramics, warmer textiles, lanterns, and outdoor furniture covers arrive in September. Orders ship from the Örebro warehouse within one working day of payment, tracked all the way. Maja still writes every product description herself, and still removes anything that gets more than two complaints about quality. The shop is small by design, and that is not going to change.
Quiet rooms, considered things.
Maja Lindströmömöm spent eight years as a visual merchandiser for a large Swedish furniture chain before founding Ljushemmet in Örebro in 2019. She trained in interior design at Beckmans Designhögskola in Stockholm and later worked on store layouts across Sweden and Denmark. The frustration of watching well-photographed products arrive thin and disappointing pushed her to start something smaller and more honest. She has visited every producer in the current range in person, including two ceramics studios in Portugal. Outside the shop, she grows tomatoes on her balcony every summer and keeps a running list of lamps she wants to make herself one day.